Selling

FSBO vs agent in Atlanta is not a philosophical question. It’s a math question with a few variables that shift the answer depending on your specific situation. I’ve been on both sides. I’ve helped sellers list with an agent after a failed FSBO attempt, and I’ve advised sellers that FSBO genuinely made sense for their…

A seller in East Cobb called me last spring with a problem she didn’t know she had. Her home was clean. Updated kitchen, fresh paint, hardwood floors throughout. She’d already talked to two agents who told her the house was “show-ready.” I walked through the front door and counted seven things that would cost her…

Multiple offers on a home in Atlanta don’t happen by accident. They happen because the listing was engineered to create competitive urgency before the first showing ever takes place. I’ve managed listings that pulled 25+ offers in a single weekend, and I’ve seen nearly identical homes in the same subdivision sit for 30 days with…

A seller in Alpharetta asked me last October why her 8-year-old home wasn’t getting offers after two weeks on the market. The house was in excellent condition. Updated kitchen, hardwood floors, landscaped yard backing to a creek buffer with mature trees. Listed at $565,000. The comparable sales supported the price. The problem was three miles…

Seller closing costs in Atlanta, Georgia typically run 6% to 8% of the sale price when you include real estate commissions, and 1.5% to 3% when you don’t. On a $500,000 home, that’s the difference between $30,000 to $40,000 and $7,500 to $15,000. The gap is almost entirely commission, which is why the post-NAR settlement…

Selling your current home while building new construction in Atlanta requires coordinating two timelines that don’t naturally align. Your sale could close in 21 days. Your build could take seven to eleven months. The gap between those two events is where most move-up buyers lose sleep, lose money, or both. The good news: this is…

If you’re asking “what is my home worth” in Atlanta right now, you’ve probably already checked Zillow. The number sitting on your screen feels authoritative. It updates. It has a graph. It tells you your home gained $23,000 since last year. And it might be wrong by $40,000 or more. The Zestimate is a starting…